As a dynamic leader in creative services and marketing, I possess extensive expertise in implementing and optimizing marketing plans, strategies, and budgets to drive company objectives. With over 16 years of experience in the creative services and marketing industry, I have consistently delivered impactful marketing campaigns that enhance customer engagement, loyalty, and retention. My proficiency encompasses a diverse array of marketing functions, including casino promotions, entertainment, direct mail, continuity gifting programs, brand management, database marketing analytics, internal communications, and team development. I excel in leading both internal and external creative services teams, ensuring the consistent alignment of brand identity and integrity across traditional and digital marketing assets. In addition to my leadership capabilities, I bring a wealth of experience in creative direction and design execution, complemented by a solid academic foundation with a Bachelor of Science in Visual Communications. My passion lies in delivering exceptional work, cultivating relationships, and fostering a culture of excellence within internal marketing teams, all of which are vital in achieving our marketing and organizational goals.