MARIO RAMOS JR.

The goal was to develop a brand campaign that would tap into the exhilarating world of gaming. A brand campaign that would transcend branding in the gaming industry. A brand campaign that would increase brand awareness, brand preference, and visitation from #3 to #1

The All Thrill® 2.0 campaign is an impactful evolution from the previous campaign. It captures our beautiful imagery but in a much more precise way by showing gaming elements front and center while embracing the whirlwind of energy within each layout. The headlines were hard-hitting that capture the emotion of All Thrill® and effortlessly juxtapose it to gaming language. Bold headlines and prominent logo placement work together to drive urgency to play at San Manuel®.

The final series in the All Thrill® trilogy? We went back to the All Thrill® world, full abstract symbols driven by the upgraded space of San Manuel Casino®